社交电商把内容放进同一个环境,聊天产品则进一步把购物变成连续对话。顾客不再只浏览静态页面,而会询问“多久能送到”。这种互动能够减少售后不确定性,也让品牌从一次曝光进入更长的决策过程。 好的智能导购首先应该提问,而不是急着发送购买链接。
How Chat Systems Became Digital Infrastructure Toward Always-On Communication: Development and Future Vision
The development of modern messaging begins before chat became a daily habit. In the early computing age, computers were large, expensive, and reserved for trained specialists. Work was usually handled through delayed computation. People prepared stacks of instructions, submitted programs and data